Social media marketing (SMM) is the use of social media platforms and networks to promote your products and services, connect with your customers, and reach new audiences.
Whether you want to increase your brand awareness, drive more traffic to your website, generate more leads and sales, or build loyal relationships with your followers, social media marketing can help you achieve your business goals. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social media marketing involves several steps that provide a method for creating an effective online presence for your business. The most common steps are:
- Setting goals: This involves defining what you want to achieve with your social media marketing efforts.
The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
